TRAIN WITH ZANE
BRAND CREATION | SOCIAL MEDIA MANAGEMENT
Train With Zane is a personal training business, founded by Zane Pritchard. Wanting to create impact in Lancashire's fitness community he required a recogniseable brand which would encorage his audience to engage in his social media content, enquire about online coaching and personal training sessions, and push his personal training and fitness services.
THE CHALLENGE
Train With Zane did not have a brand identity, meaning that it was incredibly difficult to market their fitness services to potential clients. With no marketing plan or previous collateral, Train With Zane needed to hit an already established gym community and market its services. The required brand creation and social media management.
THE PROCESS
Designing a block print style logo of someone who was strong and muscular, aiming to target a male-dominant audience. I believe that using a male for this logo would help the audience identify with it, or aspire to be what the logo portrayed; fit, healthy and strong. The logo represented the aspirations of the audience while encouraging them that if they 'Train With Zane' they will achieve their fitness goals. Using a blue accent colour to highlight important information and show the calm and trustworthy nature of the business.
THE RESULT
Overall, I created a successful rebrand for Train With Zane, as well as a winning social media strategy, print and digital collateral and a fantastic logo. Train With Zane saw an increase in Personal Training bookings, and more engagement across the Instagram page. Further, he was then able to quit his day job to take over his PT business full-time.
OUTCOME
CLIENT
TESTIMONIAL
This Is Apollo has been designing work for me since June and every piece of work they have done has been fantastic. They completely understand the brief with every project I put forward, and improve it by adding in their own flair and expertise. The designs they have created for my brand are crisp, clean, and exactly what I could have pictured and more! This Is Apollo also has a fantastic knowledge of the world of social media and marketing and has really opened my eyes up to endless possibilities within the online advertising world.
I trust This Is Apollo with everything to do with my brand and I will not need any other graphic designer for the foreseeable future.
- ZANE PRITCHARD