NEXT WORLD FESTIVAL
BRAND CREATION | ADVERTISING
Next World is a festival based in Manchester, showcasing the best of House, Techno, Grime, and Rap Music. Creating the brand from scratch along with promotional assets which would be used across different social channels and print, we devised something unique and bold.
As a new event, Next World needed to create a show-stopping brand identity to help promote their event in Manchester. The brand needed to create an atmosphere and set the tone of its event. The brand also needed to incorporate the 'futuristic' techno vibes while showing elements of grime and rap music.
We devised a unique custom font that could be used across all materials both print and digital, this could be used to create a strong identity and increase brand awareness on all platforms. Further, we incorporated the elements of a 'new world' with small illustrations of planets, space ships, and aliens, which Next World would also be recognised through. We then decided on showcasing the talent of Next World with a series of illustrations, helping to promote the artists which were at the event.
Overall, the project proved a success as we composed a range of posters, billboard designs, social media assets and branding guidelines.