BLACKMARKET
BRAND CREATION | EVENT PROMOTION
Blackmarket aims to bring the urban underground vibes to Manchester's nightlife scene. Aimed at students in the Fallowfield and surrounding areas, Blackmarket wanted to create awareness of their brand, reach new ravers and put their stamp on the growing nightlife industry! Blackmarket reached out, seeking a new brand identity that could be broadcast across different social media platforms and markets. Taking a creative approach I developed a unique 'B' accompanied by a range of assets that would help push the brand identity.
THE CHALLENGE
Blackmarket was announcing their debut event in Fallowfield and lacked a sense of brand direction. Taking this into account, they decided they would need a new brand identity, one strong enough to push their events, grow their audience, and create a strong presence in the growing nightlife scene.
THE PROCESS
Firstyl, I created a striking typography logo, accompanied by a unique 'B' character that could be replicated across different collateral and social media. Creating a strong presence across digital platforms was key, therefore we devised a range of relevant assets that could help build their brand identity. The branding identity would then set the tone for their debut event and future events, show who they are, and reflect the music the event would play.
THE RESULT
Overall, I successfully developed a striking brand for Blackmarket, and helped launch their debut event. I devised a series of posters fit for print and digital distribution, hitting Fallowfield and Manchester with something new and exciting.
OUTCOME
CLIENT
TESTIMONIAL
After searching for a long time for a graphic designer that could meet our expectations we began talks with This Is Apollo who more than delivered. This Is Apollo dedicated hours to discuss our vision for our brand and gave us the guidelines we needed to begin developing our brand. We had a complete rebrand done for us and the quality was very professional providing us with a complete branding package and giving us the best possible start to our events business. It was very enjoyable working with This Is Apollo, their communication was amazing, and they were always happy to organise meetings to discuss ideas and answer all of our questions. We were more than happy with the outcome of This Is Apollo's work and would love to work with them again in the near future.
- HARRY BENJAMIN