BACKYARD CINEMA

SOCIAL MEDIA MANAGEMENT

Backyard Cinema, a unique cinema experience event needed to market their new experience in Manchester. Their goal - encourage people to visit their cinema and create awareness of their event.

THE CHALLENGE

Backyard Cinema, a unique cinema experience event needed to market their new experience in Manchester. Their goal - encourage people to visit their cinema and create awareness of their event.

⚡ Create awareness of their summer event

⚡Develop an organic social media strategy to increase link clicks

⚡Create content for their social media channels

That’s where I came in. Working alongside Fever, I created a social media strategy and the content to go with it which would encourage new and existing customers to visit their tropical 80's inspired cinema at Depot Mayfield. I wanted to create some serious FOMO for the event... and I did just that!

THE PROCESS

Before creating content for Backyard Cinema, I wanted to understand more about the audiences on each platform. I conducted an audience analysis, diving into who uses their channels so I could create content that speaks to that audience!

Once I understood their audience, and USPs I could dive into our strategy. I decided that a mix of reels, images and posts would work best content wise. But I wanted to ensure they weren't selling the event - and that they were selling the experience!

THE RESULT

I was able to show off their USPs by creating lo-fi content, with captions, trending audio, and copy which converts. Taking it one step further, I conducted on-site content shoots to capture what really mattered for the audience. Take a look below at some of the content I created!

+109% Reach - I reached over 1.9M* people

30.3K+ Link Taps - I encouraged over 30,000 people to click Backyard Cinema's website

+5K Followers - They gained an additional 5,000 followers for their Instagram account

+ 110K Profile Visits - Through strategy, and thumb-stopping content I increased Backyard Cinema's visibility online.