ABBY'S ANIMAL SERVICES

BRAND CREATION | GRAPHIC DESIGN

Abby's Animal Services is a small Pet Care business in Manchester.
Aiming to offer services for dogs and horses, Abby needed a brand which would offer trust between the audience and her services, while feeling fun and professional.

THE CHALLENGE

Abby's Animal Services came to us needing a brand which would look professional and sleek. It needed to communicate what her animal services were, and create trust between the brand and the audience.

THE PROCESS

After understanding what the business was looking for, I conducted research into other local businesses in the area, and leaders in the market.

Making use of warm tones and a friendly font, I was able to create a brand which felt trustworthy, and made clear who the services were for: dog and horse owners.

THE RESULT

A slick brand identity was created, using a bold 'stamp-like' design that could be featured on a complex poster. We devised a series of different posters for their events, maintaining a new brand consistency throughout. Overall the events proved a success and the posters and advertisements designed help generate leads, convert leads into sales and loyal customers.